Design with
purpose.
We're a team of designers, strategists, and storytellers obsessed with helping startups build digital products that stand out. Founded in 2017, we've shipped over 150 projects across 22 industries.
How we got here.
Founded in Brooklyn
Started as a two-person studio focused on early-stage startup branding. First client was a YC-backed fintech.
Expanded to Product Design
Added full UI/UX capabilities. Grew to a team of 12. Launched our first SaaS design system that shipped to 50k+ users.
Packages for Startups
Launched productized service packages tailored to startup budgets. Helped 40+ startups raise seed rounds with investor-ready design.
People behind the pixels.
Jordan Reeves
Creative Director & Co-founder
12 years crafting brand identities for startups and Fortune 500s. Ex-IDEO.
Aisha Nwosu
Lead UX Designer
Specialist in zero-to-one product design. Ships interfaces users love on first try.
Rafael Montoya
Head of Digital Strategy
Former growth lead at two unicorn startups. Turns design into conversion strategy.
Mei Lin
Senior Visual Designer
Motion design and visual systems expert. Makes complex products feel effortless.
Our values.
Speed Without Compromise
We move fast but never cut corners. First drafts in 3 days, not 3 weeks.
Strategy First
Every design decision is backed by user research and business context.
Startup Empathy
We've been in your shoes. We know what it's like to ship on a tight budget.
Growth Obsessed
We measure our success by your metrics — conversions, signups, retention.
Want to work with us?
We take on 4 new clients per month. Spots fill fast — check our plans and let's talk.